![]() ![]() That’s a small number of people engaging. I believe this was an unusually large group, as groups are usually around 300-400. In fact, when I was a mentor for a group, only around 30 people in the group posted regularly out the 700 who were in it. Of course, not everyone in the group will go vegan after the 22 days. There are also mentors, who you can ask for advice on all things vegan: recipe tips, food shopping queries, or ethical quandaries. For 22 days, you get assigned daily tasks (for example, cook something using tofu). You get added to a Facebook group with other potential new vegans. So far, 365,000 people have taken the challenge. ![]() In the vegan outreach community, this is the program to go on if you want to make the change. AV, as well as other outreach groups and most of the top vegan celebrities all link to this program. But if someone is considering going vegan, then AV recommend a service that provides support and encouragement for them. So, we know that Cubes of Truth are ineffective at being the first thing that gets people to go vegan. ![]() Image credit: Vomadīreaking it down further, of the people who said that “public activism” was the first thing that got them interested in veganism, more people were influenced by someone handing out a leaflet than a Cube of Truth. ![]() Documentaries and conversations with family were the big hitters. Only 1.4% of the vegans surveyed said it was “public activism” that first made them think about making the switch. In terms of getting people to go vegan, the 2019 Vomadlife survey shows that street activism such as Cubes of Truth is one of the least effective tactics when it comes to being the “first” thing that makes people “seriously consider” going vegan. Sure, anecdotes from conversations bring in some qualitative data, but if you’ve followed AV for even a short length of time, you’ll know they’re pretty keen on numbers and evidence. That’s not a bad thing, because something as subjective as a conversation shouldn’t really be used as a metric, especially if you’re boasting that your method is the most effective. This tally was a count of how many conversations “outreachers” had with members of the public who had “taken veganism seriously.” Recently though, AV ditched the tally. How is this measured? AV organizers used to take a tally at the end of each Cube of Truth (the name of their street based outreach format). In total in New Mexico and Arizona, the organization has provided over 185,000 meals which includes 40 tons of fresh produces from their partnership with Food Forward in Los Angeles.įor more information on Vegan Outreach, visit /veganfoodaid or visit the nonprofit’s Facebook page.You’ll often hear people involved with animal rights organization Anonymous for the Voiceless (AV) claim that AV’s method of getting people to “go vegan” is the most effective. Vegan Outreach has also been working with the Navajo Nation to get fresh produce boxes and other staples to several chapters in different areas such as Ramah, Tohatchi, Shiprock, Huerfano, Nahodishgish, and Crownpoint. In Albuquerque, the nonprofit serves about 85 families each week and alternates between fresh produce boxes, grocery staple bags, and hot meals that are purchased from local businesses. In providing support to various communities, Vegan Outreach has also been able to support local restaurants, grocers, and organizations who have struggled during then pandemic. The nonprofit reports that since April 2020, they have fed over 500,000 vegan meals nationwide. Thanks to funding from a foundation, Vegan Outreach has been able to purchase and deliver vegan meals and groceries to communities that have been impacted by COVID-19. ![]()
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